Today, critical business intelligence — who to call at Fortinet for an NGFW deal in Chennai, which distributor gives the best margin on CrowdStrike, or that a BFSI customer in Hyderabad is evaluating SIEM solutions — all lives inside individual people's heads. When Sriram is on leave, nobody knows his Fortinet contacts. When a new seller joins, they start from zero. We're leaving revenue on the table because knowledge isn't shared.
We're asking every team member — sales, tech, supply chain, marketing, management — to do a structured "brain dump" of everything they know about our OEM ecosystem. Your contacts at OEMs and distributors. Which customers use what. Market size and share estimates. Demand signals you've heard. Which competitors are winning and why. Your candid brand perceptions from both sales and tech angles.
Block 3 hours of your time — no distractions. Before you start, log into your CRM, email, helpdesk tool, and keep your phone handy to look up contacts and validate details. Three modes: Capture by OEM, by Technology, or by Customer. Multi-select everything you know, move to the next one. Once you submit, you'll see your results immediately — and you can edit or add more at any point.
1. Your Profile & Top 5 OEMs
Who you are, your role, region, and the 5 OEMs you know best. Sets context for everything else.
2. OEM Brand Knowledge
Products, differentiators, weaknesses, deal sizes, certifications, market position, TAM estimates, and realistic Raksha targets per OEM.
3. Contacts & Relationships
Every person you know — OEM reps, distributor contacts, customer stakeholders, Raksha colleagues who are strong for specific brands.
4. Distributor Intelligence
Who distributes what, your go-to contacts, pricing/margin intel, lead times, and when to use which distributor.
5. Customer Intelligence
What's deployed where, who showed interest, deal stages, pain points, and competitor presence.
6. Internal Champions
Who inside Raksha is the go-to for each OEM? Who should we loop in when a specific deal comes up?
7. Market Intelligence ★ NEW
TAM, market share, and regional dynamics. OEM revenue in India, partner ecosystem size, key verticals. Helps set realistic targets.
8. Demand Signals ★ NEW
What customers are asking for — including NEW tech not in our portfolio. Early demand signals that help us spot emerging opportunities.
9. Competitive Perception ★ NEW
Candid brand assessment from sales AND tech angles. Which OEM competitor is winning in this space? Why? Product-level competitive intel.
10. Raksha Competitors (SI/Reseller) ★ NEW
Which SIs and resellers compete with Raksha — Hitachi Micro Clinic, Digital Track, SNS, 22by7, NTT, Wipro, TCS, and others. Per OEM and per technology: who's the biggest threat, why they're winning, and specific deal intel.
Pick whichever format works best for you. Both capture the same information.
Block 3 uninterrupted hours. That's all we need. Here's how to make the most of it:
Before You Start — Get Your Tools Ready
Log into your CRM, open your email, open the helpdesk tool, and keep your phone handy. You'll want to look up contacts, validate deal details, and cross-check customer info as you go. Having everything open means you input real, verified data — not guesses.
Hour 1 — Your Top OEMs (the ones you know best)
Start with the 5–10 OEMs you know inside out. For each: people you know (pull from phone/email), distributors, customers, where they win, where they lose, competition. The multi-select chips make this fast — you're mostly clicking, not typing.
Hour 2 — Market Data & Remaining OEMs
Fill market share estimates, TAM, client perception, and growth trends for each OEM you've captured. Then move to the next batch of OEMs you have knowledge about. Even partial info on 5 more OEMs is valuable.
Hour 3 — Technology Views, Customer Intel & Review
Switch to technology-centric mode: top OEMs per tech, demand signals, adoption, team views. Then switch to customer mode: capture what each customer is evaluating, which SIs they're talking to, brand perceptions, and buying signals. Review everything and export.
After you submit — your data is always yours to edit
We'll show you your results immediately after submission. You can come back and modify, add, or correct entries at any point. Think of something while driving home? Open the tool and add it. This is a living record, not a one-time exam.